Humble Beginnings
As briefly mentioned that Amos has ventured out in JB on his own and has been secretly planning to make a come back with a big bang. Well, he has finally given me the nod and everything will be going all out from here on.
Humble Beginnings is the name and it is going to rock your world with their signature cake, the Mille Crepe.
Not only Amos has rolled out his own creations and flavours, now, you can even add extra toppings on top of your Mille Crepe.
Flavours available :
♥Cheesy Cheese
♥Chocolate Swiss Velvet

♥Coffee Bliss

♥French Vanilla

♥Mango Cheese
♥Peach Passion
♥Peanut Butter Blizzard

♥Royal Milk Tea
♥And more to come…
Toppings available :
♥Cheese Swirls
♥Dark Chocolate Shavings
♥White Chocolate Shavings

♥Fresh Mangoes
♥Fresh Strawberries

♥Peaches

♥Peanut Butter & Blueberries
♥Roasted Almonds
♥And up to your creativity!
Price starts from RM55 to RM68 (1kg) and up to RM88 (1.5kg).
To order / inquire, please call Amos Chong at 012-6358035.

♥Please order, preferably TWO (2) days in advance and SEVEN (7) days in advance for any festive seasons.
♥Sales are by DELIVERY ONLY and within 20km radius of Holiday Plaza, Johor Bahru or pre-arranged pick up point before 7pm.
♥For Singaporeans and out stationers, similar arrangements can be made to deliver goods to golf clubs, shopping malls, petrol kiosks and etc. within the same radius.
♥Writings like “Happy Birthday” and such are free of charge.
♥Cakes can be precut into eight, 10 and 12 slices, according to your preference.
♥Terms are cash only.
Remember, you first saw it on my blog! Heh!
Download Humble Beginnings’ promotion leaflet (PDF file) by clicking here - “Humble Beginnings“.

December 5th, 2007 01:12
I want!!! I want!!! Miss mille crepe!!! When are you planning a trip to JB and bring some back? I wanna try the peach and coffee flavours.
December 5th, 2007 07:00
WHY IN JB!!? Like that I won’t have a chance to try lor.. *sad* I want the Peanut Butter Blurberry Blizzard can…
December 5th, 2007 09:17
20 km? i too far away lar!
ask him open in kl wei!
December 5th, 2007 10:07
Oi, send a 1kg Coffee Bliss to Penang can??? I’m drooling now!!
Btw, I’m seriously interested in franchising it, can ask for me ah?
December 5th, 2007 11:22
JB?? Was expecting it in KL tim… :-/
December 5th, 2007 11:23
why JB??? so far can!!!
December 5th, 2007 11:32
Yay! I am within 20km…! Thanks Jason.Will check it out!
Which one nice…looks like everything also nice.
December 5th, 2007 12:28
argh come to kl come to kl :X
December 5th, 2007 12:39
JB??!! @@”
Ask him want to accept murid o not? I go learn and open one in Melaka. Kuching/KL oso no problem XD
December 5th, 2007 14:58
Any delicious plans brewing in your mind after throwing the mortar board?
December 5th, 2007 17:03
aiks…why so far geh…i thought still will in Melaka tim…sigh
December 5th, 2007 18:26
johor is just 20km from bukit beruang rite? kakaka
December 5th, 2007 19:03
You see!?!?!?!?
Everybody wants it in KUALA LUMPUR!!!!!!
Mana pergi!!?!!?!?!?
Amos kor kor… Please come to PETALING JAYA instead. PLEEEeeEeeEeASE.
December 5th, 2007 20:32
Humble beginnings is a good name. Well it’s a whole better than Handsome Cake shop though :P
December 5th, 2007 22:31
oh dear…when are you coming back to Melaka? I miss your mille crepe so badly!!!!
December 5th, 2007 23:00
When are they coming to KL huh? Any idea?
December 5th, 2007 23:07
i want the swiss chocolate velvet. and all others with chocolate toppings. such a chocoholic. *tsk tsk* also the cheesy cheese. they look so YUMMY. how can i resist? but i can’t eat ANY of them. i’m nowhere near JB. *sob sob*
December 5th, 2007 23:26
OHHHHHHH Wife & Son are going JB next week…can get her to bring one back liao kekekekekeke
sorry lah, they are taking train, so can not help :-)
kekekekekekeke
December 5th, 2007 23:30
Jamie : Why not you go JB with you friends instead?
Yung. : I also have no chance to try. Sad.
Boss Stewie : Give him 1 year time, am sure he will be able to expand to KL by that time.
Bryan : Sending to Malacca is a big problem already, what more Penang? Ha! Franchising? Hmm… I shall pitch the idea to him and see what he has to say.
Autumnmusic : I have persuaded him many times, but he still went ahead with JB.
Hung Wei : Very far indeed.
Earthtone : I think you are the only person who benefits from this. Do head over to JB and get one of the cakes. Do let me know what’s your verdict. Try the original first, then only you move on with other flavours.
Suanie : Not so soon. :(
Hao : You concentrate on being an engineer lah! :P
Giovoni : Yes, I actually have. However, whether I am able to throw the mortar board is another issue.
Kim Fei : I don’t think he wants to come back Malacca, at least, not for now.
Sean : No, it’s not. Heh!
Deng : No doubt PJ is a good place to start. ;)
Anthraxxxx : Haha! Yes, definitely.
Yan Er : For Malaccans like you and me, we have to settle with Nadeje’s.
Zara’s Mama : Definitely not so soon. Perhaps, after a year?
Zthon : I don’t think anyone of us is near JB either. Sighs.
Lee CS : I hope by the time the train reaches Tampin, the cake hasn’t melt. :P
December 6th, 2007 00:28
hey cool! haha i guess u will forever rmb me as the gal who kutuk Nadeje Patisserie. btw, i’m going to JB soon. he dun own any shop? this time i’m really thrilled with the variety he has and looking forward to taste the original mille crepe! thanks~
December 6th, 2007 02:21
WOW! looks so yummy..too bad..i’m far away..in KL!!!
December 6th, 2007 07:32
wahhhhhhhhhh yummy lol……… me also far away lei… how buy wow ??? :-(
December 6th, 2007 20:01
Jason, any other way to bring it to malacca? probably if you are going to meet him, make sure you let me know, be my delivery guy ok??!!! hahaha…
December 6th, 2007 23:14
Looks yummy……. can I have some?
December 7th, 2007 10:22
Seriously, I need to get one. But I’m in East Malaysia… :=(
December 7th, 2007 15:26
The pictures made me droolled… :P
Too bad, not in kepong?
December 8th, 2007 11:32
Woh..this is tempting.
Jb got more varieties compare to Melaka.
December 8th, 2007 11:52
Akiautumn : Nope, he doesn’t. Give him a call before you go. :)
Grace : I’m not any better than you also.
Candy Gan : Go JB loh!
Yan Er : Haha! Will do will do!
KLJS : Fly to JB! :D
Leonard : Haha! Come over to JB for a holiday trip or something then. :P
Suzette : Haha! It’s not even within Selangor. Sighs.
Jijitankyy : Yes, definitely more choices and more creativity too.
December 10th, 2007 20:46
YES!!! I live within 500 metre radius of Holiday Plaza!
One problem, i am in the UK now T_T Hopefully Amos’s business will expand by the time i get back home next year.
Good luck Amos! If Lavender (with its sucky cakes and expensive bland food) can do it, so can you!
December 12th, 2007 21:10
I WANTTTTTTTTTTTTTTTTTTTTTTTTTTT
December 12th, 2007 22:15
Mel : Haha! Well, am sure by the time you are back, Amos’ business will be expanded extensively.
Cely : Go JB and buy yourself.
December 20th, 2007 04:30
how to get it in mlk/kl then?! arghh..cravinggg~~
December 20th, 2007 10:43
Mailmelar : Impossible. :(
January 17th, 2008 00:59
come jb la..hahaha..im so glad its in jb =)
January 17th, 2008 11:37
Allison : Then, when are you going JB?
April 14th, 2008 22:17
Yeah~ i juz live behind holiday plaza…
it’s juz that what flavour should i choose?
hm…. i should be calling in to order soon…
can’t wait to sink my teeth into one of his cake…
*drool* :P
April 14th, 2008 22:28
Ashlene : If its your first time, try the original. :)
April 15th, 2008 22:23
yup! i ordered the original… it’ll be coming tomorrow… i can’t wait!
April 15th, 2008 23:19
Ashlene : ;)
April 26th, 2008 08:21
i also 1 2 try it, but which is more nice? cos my family dun like to eat too sweet. so any recommence for mi ;-)
April 26th, 2008 11:51
Apple : If its your first time, go for original / vanilla flavour. You can ask him less sugar/sweet when you make your order.
April 27th, 2008 13:27
It was Delicious!!!
hoping to try the chocolate flavoured one next…
Now i juz need an excuse for me to order…
lol… hahahaaaa….
April 27th, 2008 17:35
Ashlene : You don’t need an excuse to order. Just get some people to share the cake with you and you are good to order another one.
June 21st, 2008 13:57
OOoOoO. my fren bought some from JB…she said it’s homemade..i guess it will be AMOS……i had it once in taiwan and hooked….i thought melaka or kl might have it…seem like my only solution is going to JB…sigh.
June 21st, 2008 18:26
Shinokay : Malacca has as well, just not made by Amos. However, Mille Crepe was originated from Nadeje Patisserie in Malacca. Well, email me if you want to know more. You don’t have to go JB although JB’s is the best.
June 23rd, 2008 12:52
ya..i read about the Nadeje, well i had to settle for the melaka one…cos 2 hr drive is just too far away..but the location is a bit confusing to me, you see, i always see the costa rica hotel from the bridge , but dunno how to get there besides from jumping down the bridge.
Seem so close but yet so faraway….
June 23rd, 2008 12:53
Shinokay : Go down the bridge until you reach a T-junction. Make a U-turn and keep to your left. And you are under the bridge already. :)
July 3rd, 2008 14:12
hihi jason
i took your advise and went to asian havana, thanks for your recommendation ^^
but i miss out the mille crepe, somehow, i end up in Hotel Sri Costa, instead of Costa Rica…which i think is different hotel…cos i circle and circle the area and didn’t see the nadeje….arrrggh..
will attempt again this weekend ^^
(do they have a website or map something??? i try to google with their shop name but didn’t get anything)
July 3rd, 2008 18:51
Shinokay : Glad that you like it. Now that you mentioned Sri Costa, I think the hotel’s name is Sri Costa, not Costa Rica. LOL. Nadeje is just less than 50m away from the hotel actually. :) Give me a call when you are in that area and I shall divert you again, okay? My phone number is at the “Contact Me” page. :D